American Express OPEN has been a longtime champion of small business. So to rally people to local businesses we created Small Business Saturday, a holiday sandwiched between Black Friday and Cyber Monday. Since its inception people have celebrated Small Business Saturday by shopping small all of the country, including President Obama himself.

 
 

Awards

Age's Top Campaigns of the 21st Century #7  |  2012 D&AD Yellow  |  2012 Cannes Grand Prix x2  |  2012 Cannes Gold  |  2012 Cannes Silver x5  |  2012 Cannes Bronze  |  2012 Cannes Shortlist x2  |  2012 One Show Gold  |  2012 One Show Merit  |  2012 One Show Interactive x2  |  2012 One Show Entertainment Bronze x2  |  2012 One Show Entertainment Merit  |  2012 Clios Gold x2  |  2012 Clios Silver  |  2012 NY Festivals The World’s Best Idea  |  2012 NY Festivals Finalist  |  2012 NY Festivals Shortlist x3  |  2012 Effie Silver  |  2012 Effie Bronze x3