amex | small business saturday
Challenge: With small businesses across the country struggling, how could American Express, a long-time champion of small business, help in a meaningful way?
Solution: To rally people to local businesses, we created a national (now global) shopping holiday, Small Business Saturday. Sandwiched between Black Friday and Cyber Monday, Small Business Saturday became an annual event and helped inform a worldwide movement of locally minded shoppers. Since its inception, hundreds of millions have celebrated the day by shopping small, even President Obama himself.
Awards
Age's Top Campaigns of the 21st Century | D&AD Yellow | Cannes Grand Prix x2 | Cannes Gold | Cannes Silver x5 | Cannes Bronze | Cannes Shortlist x2 | One Show Gold | One Show Merit | One Show Interactive x2 | One Show Entertainment Bronze x2 | One Show Entertainment Merit | Clios Gold x2 | Clios Silver | NY Festivals The World’s Best Idea | NY Festivals Finalist | NY Festivals Shortlist x3 | Effie Silver | Effie Bronze x3
Credits
Agency: CP+B | My Role: Senior Art Director | Others: Too many to list. This was a massive team effort spanning multiple agencies over several years.