Every year the Basilica of St. Mary, the oldest Basilica in America, puts on a two-day rock festival to raise money for charity. Our campaign merged rock and religion through a series musical “sin” confessions.
Ad to God
We even advertised to the man upstairs with a giant rooftop mural. The mural was visible from buildings around downtown Minneapolis.
2011 Cannes Shortlist | 2011 NY Festivals Bronze