ge | life after podcast
Challenge: How do we make GE’s revolutionary Digital Twin technology (an AI-based prototyping software that uses virtual clones to predict issues) seem relevant and compelling to a mass audience?
Solution: A 10-episode audio drama that explores the consequences of oversharing our lives online. When a sentient AI program assumes deceased people’s identities using their digital footprint, it becomes a threat to humanity. GE’s Digital Twin technology is deployed to help outwit the villainous software. The podcast reached #1 on iTunes.
"The Message" - Teaser Film
As part of the casting process, we solicited footage from the actor’s childhood and social media accounts and edited them with newly shot material.
Awards
D&AD Yellow | D&AD Wood | One Show Bronze | Clio Silver x2 | London International Awards Silver | London International Awards Shortlist | Webby Nominee x2 | Radio Mercury Awards Winner | Radio Mercury Awards Finalist | ADC Merit (Film)
Credits
Agency: BBDO NY | My Role: Creative Director/Art Director | CD/CW: Josh Parschauer | ECD: Levi Slavin & Michael Aimette | Director (Film): Lawrence Chen