visa | winter olympics

Challenge: Show that Visa is pushing the boundaries of payment technology, feature ten Olympians from eight different countries, and make one film that can be edited for individual markets across the globe while juggling schedules and market needs.

Solution: Reimagine the song "Anything You Can Do, I Can Do Better" as “Anything I Can Do, I Can Do Better”, an anthem about pushing beyond your limits and never settling.

Credits

Agency: BBDO NY  |  My Role: Creative Director/Art Director  |  CD/CW: Josh Parschauer  | ECD: Blake Kidder & Michael Aimette  |  Director: Stacy Wall