American Express OPEN has been a longtime champion of small business. So to rally people to local businesses we created Small Business Saturday, a holiday sandwiched between Black Friday and Cyber Monday. Since its inception people have celebrated Small Business Saturday by shopping small all of the country, including President Obama himself.
Awards
Age's Top Campaigns of the 21st Century | D&AD Yellow | Cannes Grand Prix x2 | Cannes Gold | Cannes Silver x5 | Cannes Bronze | Cannes Shortlist x2 | One Show Gold | One Show Merit | One Show Interactive x2 | One Show Entertainment Bronze x2 | One Show Entertainment Merit | Clios Gold x2 | Clios Silver | NY Festivals The World’s Best Idea | NY Festivals Finalist | NY Festivals Shortlist x3 | Effie Silver | Effie Bronze x3
Credits
Agency: CP+B | My Role: Art Director | Others: Too many to list. This was a massive team effort spanning multiple agencies over several years.