To prove people’s love for the Whopper, we created a channel on DirectTV that put that love to the test. The game was simple. The longer you stared at the big, beautiful, rotating Whopper, the more Whoppers you won. Prompts appeared to make sure players never took their eyes off the prize. And they sure didn’t. Watching for almost 10,000 hours and winning over 70,000 free Whoppers.

Awards

One Show Gold  |  One Show Merit  |  One Show Entertainment Silver  |  One Show Entertainment Merit  |  NY Festivals Finalist Certificate  |  London International Awards Shortlist  |  Young Guns Shortlist

Credits

Agency: CP+B  |  My Role: Art Director  |  CW: Peter Brown & Brittany Poole  |  Designer: Doug Menezes  |  CD: Matt O'Rourke, Jeff Benjamin, Rob Reilly