To prove people’s love for the Whopper, we created a channel on DirectTV that put that love to the test. The game was simple. The longer you stared at the big, beautiful, rotating Whopper, the more Whoppers you won. Prompts appeared to make sure players never took their eyes off the prize. And they sure didn’t. Watching for almost 10,000 hours and winning over 70,000 free Whoppers.

Awards

2012 One Show Gold  |  2012 One Show Merit  |  2012 One Show Entertainment Silver  |  2012 One Show Entertainment Merit  |  2012 NY Festivals Finalist Certificate  |  2011 London International Awards Shortlist  |  2011 Young Guns Shortlist