burger king | whopper lust

Challenge: How do we show the Whopper is America’s most loved burger with a micro budget and no media spend?

Solution: To prove people’s love for the Whopper, we created a channel on DirectTV that put that love to the test. The game was simple. The longer you stared at the big, beautiful, rotating Whopper, the more Whoppers you won.  Prompts appeared to make sure players never took their eyes off the prize. And they sure didn’t. Watching for over 10,000 hours and winning more than 70,000 free Whoppers.